Step-by-step instructions
Log In to your google business profile & Click on "3 dots" that are visible on right hand side of your profile.
Select the "Business Profile Settings" option from the drop down menu.
Now, click on "Remove Business Profile" tab.
Under the "Remove Business Profile", Select "Remove profile content & Managers" option.
Now, toggle the option "Mark your business as permanently closed". (Alternatively rather than deleting try transferring the Ownership OR Add Owners & Managers to your GBP)
Now, Click on "Continue" to permanently delete the profile.(After deleting the current profile if you want to create a fresh profile follow the steps for creating Google Business Profile from scratch)
FAQs
Can I recover a business profile after I remove it?
No, the action is irreversible & cannot be undone. Once you select "Remove profile content & Managers" all the data will be permanently deleted. You can choose an option to mark your business as "Permanently Closed" instead of deleting it.
What happens to my customer reviews and photos if I delete my profile?
If you choose "Remove profile content & Managers" to permanently delete your profile, everything will be deleted & you will not have any access to it or an option to recover.
If I have moved my business to new location, shall I delete my profile?
No, you need not delete the profile. You can go to "Edit profile" Option & change the location. You will be asked to re-verify your business. This will help you to retain your Google reviews, all the data & photos that you have.


