We have split the guided demos & interpretation of Performance metrics into 2 separate parts for simple & easy understanding.
In Part 1, we discussed about the “Overview” tab. Now in Part 2 we will focus on Calls, Chat clicks, Bookings, Directions & Website clicks. Lets go through the“Step by step instructions” followed by “analyzing & interpreting the data”
Step by step instruction
Log in to your account & search your business in "Google Search Tab"
Click on "Performance" tab
Select the "Time Period" for which you want to check the Performance metrics.
In Part 1, we discussed the "Overview". Now in Part 2, we will focus on Calls, Chat Clicks, Bookings, Directions & Website Clicks.
Lets click on the "Calls" tab, to check the Call data for the given "Time Period".
Now, Click on "Chat Clicks" tab to get the data for the specified "Time Period"
Next, Click on the "Bookings" tab, to check the data for bookings made using Google business profile.
Similarly, Click on "Directions" tab, to check the data for given "Time Period"
As the last step, click on "Website Clicks" tab to check the data for specified "Time Period"
Analyzing & Interpreting the data
1) Calls
This “Calls” metric is very important as it represents one of the highest-intent actions a potential customer can take. This Image shows the calls made to the business from May 2025 to Oct 2025. The calls made to the business are in general the highly qualified leads. Let us analyze this image & interpret the data.
May 2025: ~50 calls
June 2025: ~50 calls
July 2025: ~ 90 calls.
August 2025: ~45 calls.
September 2025: 59 calls.
October 2025: ~25 calls (Note: While interpreting these results we were in mid of October, so month is not yet complete & the data is partial).
Data says July had the highest number of calls as opposed to the “Overview” results which says September was the peak month for business interactions. Dive in & check what was done differently in the month of July. Interpreting the data correctly is the key to ensure that we replicate the success.
Quick check points for Calls:
Did you ran any specific campaign which used “Call now” or “Call us” notations?
Was there any Local offline expo that month which drove the calls?
Look at the Google Photos or posts published in June & July that might give an insights on what drove these calls.
When people call, make a habit to ask “Where did you hear about us?” This qualitative data can provide deeper insights. (Also make sure to add alternative phone numbers on your GBP, so that you are always reachable)
2) Chat Clicks
The Chat click feature is comparatively new to Google Business profile & not many people are aware about it. The data says that there are hardly 5 Chat clicks for a period of 6 months which is very low. So this is an excellent opportunity to connect with potential customers.
Customers won't use a feature if they don't know it exists. Use your Google Posts to actively encourage them to use chat.
Quick check points for Chat clicks:
Actively encourage customers to use the chat feature through your Google Posts. They won't use it if they don't know it's there.
Go to your Google Business Profile & check if “chat” feature is enabled.
Next, use the Google posts to promote chat feature, Example, “Do you have any questions about our Banquet Hall?Send us the message!
Create an automated welcome message, so that you can reply to customers instantly.
Using Chat feature, you can divert the customers to use “Phone Call” this way you can have a potential lead.
3) Bookings
The Google Business Profile (GBP) now includes a "Bookings" button. This feature enables customers to conveniently schedule appointments or request consultations directly through Google Search or Maps.
This feature works in 2 Ways:
Through a Supported service provider: You can link your Google Business Profile (GBP) with various third-party scheduling software, such as Setmore, Appointy, and Booksy. This integration allows you to manage appointments directly through your GBP.
By Adding booking link manually: You can add the URL of your website's "Request a Quote" or "Schedule a Tour" page manually to GBP.
4) Directions
The image shows the number of times users have clicked the "Directions" button on your Google Business Profile between May and October 2025.
This data is a very strong signal of purchase intent. The direction requests often means potential clients want to visit the business which is a crucial part before making any purchase.
Lets breakdown the data month wise,
May 2025: ~600 requests
June 2025: ~400 requests
July 2025: ~350 requests
August 2025: ~350 requests
September 2025: ~ 969 requests.
October 2025: ~250 requests (Note: While interpreting these results we were in mid of October, so month is not yet complete & the data is partial).
Data says September was the highest month which got the highest clicks from people looking for directions to visit the business. This means people aren’t just looking online, they are actively trying to engage & reach your location.
Quick check points for Directions:
Understand what was done differently in September or in the preceding month of August?
September, the peak season for your business. This data can help you plan things way ahead.
Generally Direction clicks are received when people search for “near me” data. To keep the consistency on mention landmarks & neighbourhoods on your website. (Also please make sure that your exact business location is updated on GBP)
Highlight the accessibility feature of your business specifying “ample parking space”, “Near to main highway” or “Near to metro station”
Also correlate this data offline with your booking numbers for these months & you can link this to your sales data.
5) Website Clicks
The image displays the number of times users have clicked on the website link from your Google Business Profile between May and October 2025.
The website click data represents users who visited your website & wanted more detailed information other than what was available on your Google Business profile, it may include pricing, photo galleries, details of services or products that your business offers.
Now lets understand this data,
May 2025: ~20 clicks
June 2025: ~18 clicks
July 2025: ~30 clicks.
August 2025: ~15 clicks.
September 2025: ~21 clicks.
October 2025: ~15 clicks (Note: While interpreting these results we were in mid of October, so month is not yet complete & the data is partial).
Similar to the call data, July witnessed the highest number of website clicks, these clicks are generally from the audience who are seeking for more information & are in the research phase.
Quick check points for website clicks:
Now, check where the link on your Google Profile leads to. The landing page should be your home page or more specifically on “Contact us” page.
Your website should be mobile friendly & quick to load. It should have clear Call to Actions (CTAs) like, “Get a quote”, “View our Gallery”, “Our Services”.
Make sure information you provide is consistent across google Profile & same shall be on your website. It should be easy to find.
Refine your profile and website using the exact keywords your customers are using.
